Obama Courts Gamers

Posted on October 13, 2008 by Phil Singer

He really is courting the youth vote.  The Obama campaign is doing in-game advertising on XBOX 360.  GigaOM has the details.

Filed under: 2008 Presidential | Tagged: , , , ,

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6 Responses

  1. Obama on XBox « covert zero, on October 14th, 2008 at 10:45 am Said:

    [...] Phil Singer notices a new Obama tactic at reaching young voters. More info from GigaOM. [...]

    Reply
  2. Fabs, on October 14th, 2008 at 11:18 am Said:

    This is a brilliant idea.

    Reply
  3. Fabs, on October 14th, 2008 at 11:18 am Said:

    This is a brilliant idea. How come “micro-trending guy” never thougth about something like this?

    Reply
  4. Obama Campaign Ads In Video Game "Burnout" | PoliticsMuch.com, on October 14th, 2008 at 12:49 pm Said:

    [...] BFCE people. I was closing everything up for the night and saw this, via Ben. “I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, tells GigaOM.(via Singer) [...]

    Reply
  5. Johanna Girard, on October 14th, 2008 at 4:03 pm Said:

    Great idea!
    I hope this time the youth demographic will actually get out and vote in the same percentages that senior citizens and AARP members do.

    Reply
  6. Allan, on October 14th, 2008 at 4:45 pm Said:

    McCain will now have to find some in game advertising for NASCAR themed games.

    Reply

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